Why purchase a $500 tablet if you are just utilizing it to verify your e-mail? Many of us have been utilizing the same holiday gadgets for years, whether we like them or not. If you own your own home, consider renting out a room on a platform like Airbnb so that you've earnings coming in repeatedly. Internet advertising is the primary source of revenue for Internet corporations, reminiscent of Google, Facebook, Baidu, Alibaba, and many others (Edelman et al., 2007). Unlike natural gadgets (Yan et al., 2020a) only ranked by consumer preference, the display of advertisements depends on each user choice and advertiser’s profit. The results of offline simulation and on-line A/B experiment display that NMA brings a big improvement in CTR and platform revenue, in contrast with GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG (Gatti et al., 2015). We efficiently deploy NMA on Meituan meals delivery platform.
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