Why buy a $500 pill if you're just utilizing it to test your e-mail? Many of us have been utilizing the same holiday items for years, whether we like them or not. If you personal your house, consider renting out a room on a platform like Airbnb so that you've got earnings coming in frequently. Online advertising is the principle supply of income for Internet companies, reminiscent of Google, Facebook, Baidu, Alibaba, and so on (Edelman et al., 2007). Unlike organic items (Yan et al., 2020a) solely ranked by user preference, the display of adverts relies on each person choice and advertiser’s benefit. The results of offline simulation and on-line A/B experiment exhibit that NMA brings a big enchancment in CTR and platform income, in contrast with GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG (Gatti et al., 2015). We successfully deploy NMA on Meituan meals supply platform.
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