Why purchase a $500 tablet if you are just utilizing it to check your e-mail? Many people have been using the identical vacation items for years, whether or not we like them or not. In the event you own your house, consider renting out a room on a platform like Airbnb so that you have earnings coming in usually. Internet marketing is the principle supply of revenue for Internet corporations, resembling Google, Facebook, Baidu, Alibaba, and so on (Edelman et al., 2007). Unlike organic items (Yan et al., 2020a) solely ranked by consumer choice, the display of adverts depends on each person desire and advertiser’s profit. The results of offline simulation and online A/B experiment demonstrate that NMA brings a significant enchancment in CTR and platform revenue, in contrast with GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG (Gatti et al., 2015). We efficiently deploy NMA on Meituan meals delivery platform.