Why buy a $500 tablet if you are simply using it to verify your e-mail? Many of us have been using the same vacation gadgets for years, whether or not we like them or not. In case you personal your private home, consider renting out a room on a platform like Airbnb so that you've earnings coming in commonly. Internet advertising is the principle source of earnings for Internet firms, similar to Google, Facebook, Baidu, Alibaba, and so on (Edelman et al., 2007). Unlike natural objects (Yan et al., 2020a) only ranked by consumer preference, the display of advertisements is determined by each person desire and advertiser’s profit. The outcomes of offline simulation and on-line A/B experiment exhibit that NMA brings a major enchancment in CTR and platform revenue, compared with GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG (Gatti et al., 2015). We efficiently deploy NMA on Meituan food delivery platform.
